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  • October Photo of the Month Winner

    Enter to Win - Mack’s Lure Photo Contest Congratulations to Mark Swann! We’re excited to announce that Mark Swann has been selected as the October 2025 Winner of the Mack’s Lure Photo of the Month Contest! This heartwarming winning photo...

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  • September Photo of the Month Winner

    Enter to Win — Mack’s Lure Photo Contest Congratulations to Lonnie Sproat! We’re thrilled to announce that Lonnie Sproat has been selected as the winner of the Mack’s Lure Photo of the Month Contest for September 2025! This month’s winning...

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  • August Photo of the Month Winner

    Enter to Win — Mack’s Lure Photo Contest Congratulations to Albert Zartman! We’re thrilled to announce that Albert Zartman has been selected as the winner of the Mack’s Lure Photo of the Month Contest for August 2025! This month’s winning...

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  • July 2025 Photo of the Month Winner

    Enter to Win- Mack's Lure Photo Contest Congratulations to Levi Rodelo! We’re excited to announce that Levi Rodelo has been selected as the winner of Mack’s Lure Photo of the Month Contest for July 2025! This month’s winning photo features...

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  • Cross the Divide Kokanee Derby

    Fishing for a Cause: This Wallowa Lake Event Supports Veterans What began as a grassroots effort to support local veterans has quickly grown into one of Northeast Oregon’s most anticipated fishing events. The Cross the Divide Kokanee Derby, held annually...

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  • Kayak Fishing: 10th Annual Brownlee Crappie Shootout

    By Haley Rodriguez, Mack's Lure Staff Writer Hosted on the legendary Brownlee Reservoir, this year’s event welcomed 71 passionate kayak anglers to the water for a day filled with tight competition, unpredictable weather, and unforgettable moments. “It’s not the excitement...

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  • Addicted Fishing: Educate and Inspire

    If you’re an angler in the Pacific Northwest—or anywhere with a love for fishing and a thirst for knowledge—there’s a good chance you’ve stumbled upon Addicted Fishing. Since 2009, this passionate crew has been on a mission to educate, entertain, and...

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  • June 2025 Photo of the Month Winner

    Enter to Win- Mack’s Lure Photo Contest Congratulations to Albert Zartman! We’re excited to announce that Albert Zartman has been selected as the winner of Mack’s Lure Photo of the Month contest for June 2025! This month’s winning submission features...

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  • May 2025 Photo of the Month Winner

    Enter to Win- Mack’s Lure Photo Contest Congratulations to Marc Bush of Twisted Waters Guide Service! We are thrilled to announce that Marc Bush of Twisted Waters Guide Service has been selected as the winner of Mack’s Lure Photo of...

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  • Why Sonic BaitfFish is a Must-Have in Your Tackle Box

    As we gear up for spring fishing, let's not forget to pack our Sonic BaitFish lures. It's not just about catching fish, but about the thrill of the chase, the joy of the catch, and the love for the sport. Here's to a spring filled with tight lines and great catches, thanks to our versatile and effective little friend, the Sonic BaitFish lure.
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  • 50 Life Hacks Inspired by Fishing

    Reeling in Wisdom As we remember our Honored Anglers this year, we should bear in mind that fishing is not only a relaxing and enjoyable pastime but also a source of valuable life skills that can be applied to our...

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  • Mack's Lure releases Smile Blade SD Drift Jig & Hitch

    Mack's Lure releases Smile Blade SD Drift Jig & Hitch

    For Immediate ReleaseJuly 25, 2023 WENATCHEE, Wash. — Mack's Lure, Inc., manufacturer of the famous Wedding Ring®, Smile Blade®, Sling Blade™, Glo® Hooks, ScentFlash™ and more, has expanded its diverse line of products by releasing the Smile Blade SD Drift...

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