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Past, Present, Future

President Bob Schmidt says, "We field-test all our tackle products so anglers of all skill levels can be successful on the water. I've caught countless fish on Mack's lures, and you will too."

Latest Fishing Tips

  • Podcast: Ice Fishing for Perch Tips & Techniques
    January 5, 2022

    Podcast: Ice Fishing for Perch Tips & Techniques

    On this episode of the We Are Outdoorsmen Podcast presented by Mack's Lure and Harrod Outdoors, Bob Loomis, Richy Harrod and Britton Ransford go in-depth on how to effectively target yellow perch through the ice, jigging techniques to use while ice fishing and the different types of lures and baits to trigger these sought-after fish.
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  • Sonic BaitFish Tips: Are you fishing with dull hooks?
    January 5, 2022

    Sonic BaitFish Tips: Are you fishing with dull hooks?

    There’s a well-worn phrase that’s used in our sport of angling that “90% of fish caught are by only 10% of the fishermen”. Is it because of superior skill or attention to detail? Probably, a little of each. This article is about you becoming an instant member of that “10% Club."

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Amazing Ice Fishing with Mack's Lure Ice Rig Value Pack