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  • Welcoming Lance Merz
    June 29, 2026

    Welcoming Lance Merz

    Mack’s Lure is proud to welcome Lance Merz as our new Sales and Marketing Director. For many in the Mack’s Lure community, Lance may already be a familiar name. He spent six years with us earlier in his career, working...

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  • The Passing of The Rod
    June 29, 2026

    The Passing of The Rod

    Published by NWF Written by Eric Magnuson Introducing kids to fishing. The first fish a kid catches rarely breaks records. It may be a hand-sized Sunfish, or a fired up little Bass that barely bends the rod. But if you've...

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  • More Than a Fishing Trip
    June 29, 2026

    More Than a Fishing Trip

    Mark Swann's Tradition on Watauga Lake For Mark Swann, a day on the water is about much more than chasing fish it's about creating memories that last a lifetime. Recently, Mark and his grandson headed to Watauga Lake in Tennessee...

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  • WAO Podcast: Episode 144
    June 29, 2026

    WAO Podcast: Episode 144

    Play Episode On Ep. 144, Richy reads a Mack Attack Newsletter article where Bobby provides some his tips and techniques for early season Kokanee fishing tactics. Harrod Outdoors on Instagram Please help support the production of this podcast by donating...

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  • Double Your Kokanee Coverage
    June 29, 2026

    Double Your Kokanee Coverage

    Cover More Water for Kokanee with the Mack's Lure Shuttle Hawk Downrigger System When summer arrives and kokanee move deeper into the water column, anglers need reliable methods to consistently reach fish holding in the thermocline. While leadcore line, diving...

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  • Hooked on Walleye
    June 2, 2026

    Hooked on Walleye

    Ted Beach is a seasoned walleye fisherman whose methodical approach and deep understanding of fish behavior have made him a respected voice in the Pacific Northwest angling community. With years of experience representing Mack's Lure as a Pro Staff member,...

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  • Kayak Tactics for Sockeye Salmon
    June 2, 2026

    Kayak Tactics for Sockeye Salmon

    Josh Hoines is a dedicated kayak angler, educator, and longtime Mack’s Lure Pro Staff member who is passionate about helping others become more successful anglers. Whether it’s putting someone on their first fish or sharing advice that leads to a...

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  • Proven Kokanee Catchers with Results
    June 2, 2026

    Proven Kokanee Catchers with Results

    When it comes to consistently catching kokanee, successful anglers know that lure action, color, and hook-up ratios all play a critical role. Few lures combine all three as effectively as the Mack's Lure Double Whammy Kokanee Pro and its smaller...

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  • Easy Lemon Garlic Grilled Kokanee
    June 2, 2026

    Easy Lemon Garlic Grilled Kokanee

    Fresh Kokanee doesn't need much to shine. This simple lemon-garlic grilled Kokanee recipe highlights the fish's delicate flavor while keeping it moist, tender, and flaky. Grilling the fillets on a sheet of foil with butter, lemon pepper, and garlic locks...

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  • WAO Podcast: Episode 142
    June 2, 2026

    WAO Podcast: Episode 142

    Play Episode On Ep. 142, we are talking with Phillip Olson with Badger Fishing. Phillip is advocating for recreational anglers through fishing news, conservation, transparency, and accountability. We learn about his background and how he came to using social media...

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  • Walleye Ceviche: A Freshwater Twist
    May 1, 2026

    Walleye Ceviche: A Freshwater Twist

    Ceviche is one of those dishes that feels almost effortless yet tastes like something you’d order at a coastal restaurant. When made with walleye, it takes on a slightly different personality mild, clean, flavor with a freshwater character that pairs...

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