Brianna Bruce is the owner and guide behind Livin Life Adventures, based in Snohomish County, where she targets Kokanee, Steelhead, Sockeye, and a variety of other Pacific Northwest fisheries. Her path to becoming a professional guide wasn’t a straight line,...
Jim Davis, a passionate kayak angler from Kennewick, Washington, is not just a competitor in the sport; he is a dedicated advocate for sustainable fishing practices. With an illustrious career that began at the tender age of three, Davis...
Mack’s Lure Highlights the Puyallup, Washington, Sportsmen’s Show The Puyallup, Washington, Sportsmen’s Show, held January 28 through February 1, once again proved why it is one of the Pacific Northwest’s premier outdoor events. Anglers from across the region packed the...
Dr. Richy J. Harrod is a PhD ecosystem scientist who has uniquely bridged academic research with outdoor media, spending 28 years as a USDA Forest Service Fire Ecologist while simultaneously building Harrod Outdoors into an award-winning multimedia platform. He co-hosts...
When winter settles in, and fish move deeper, success often comes down to presentation, patience, and the right lure. One bait that consistently shines in cold, open-water and ice-fishing situations is the Mack’s Lure Sonic BaitFish. Designed to vibrate, flash,...
At the Puyallup Sportsmen’s Show in Washington, few attractions draw a crowd quite like the Mack’s Lure Walleye Tank. From the moment visitors step up to the glass, they’re greeted not just by the sleek, powerful presence of walleye, but...
As summer boating weather fades and frost settles over Pacific Northwest lakes, many anglers face a familiar question: Do I winterize the boat or keep fishing? For kokanee anglers, the answer is clear. Winter may bring cold hands and quiet...
January has arrived, signaling that ice season is officially on. Across North Central Washington, hardwater anglers are ready for an exciting month on the ice. Both seasoned competitors and first-timers will find something to enjoy as January offers great experiences...
Play Episode On Ep. 131 of the WAO Podcast pres. by Harrod Outdoors and Mack's Lure, Bobby and Rich are talking about processing fish and wild game, smoking meats, and share some select recipes. Merry Christmas everyone and thanks for...
What I Learned Taking My Setups Underwater By Cole Walker – Walking on Water Fishing I’ve been chasing kokanee across the lakes of North Idaho and Washington for years now, and like most anglers, I’ve always had a few burning...
Structure, Pressure Swings, and Smart Gear Prep for Cold-Season Success Winter doesn’t shut down the walleye bite if anything, it reshapes it. When the lakes freeze or the rivers turn icy and hard-edged, walleye stay active, predictable, and highly catchable...
How to Fish the Rock Dancer Jig for Winter Walleye and Salmon Winter often sees anglers relying on slow presentations, but the Mack’s Lure Rock Dancer Bucktail Jig stands out for its aggressive action and year round effectiveness. Known for...
