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Mack's Lure Launches a New Official Website and Online Tackle Shop

New Website and Online Shop Launched

Wenatchee, Wash. - Mack's Lure, Inc., manufacturer and retailer of fishing lures and attractors, is thrilled to announce the launch of its new website,

The new website offers Mack's Lure customers an enhanced e-commerce shopping experience and detailed information about Mack's Lure product catalog of over 1,000 products, as well as the complete line of Mack's Lure products. Mack's Lure products are also sold in a variety of sporting goods stores and tackle shops in the USA and Canada. 

For over 50 years, our commitment to our customers has remained strong. Our mission has been to provide quality products and excellent customer service to the anglers who have come to trust our products. As the fishing industry exploded during the COVID-19 pandemic, it offered us the perfect opportunity to revamp our website to streamline our customers' online shopping experience.

"We want to welcome our many new anglers into the fold. Visitors to our site will find educational resources to help new and experienced anglers improve their fishing techniques and find success on the water;" says Bob Schmidt, President of Mack's Lure. 

The new was designed from the ground up to serve those new to fishing, as well as those who have been loyal to the brand for decades.

But we're not stopping there. Stay tuned for the launch of the new Team Mack's website, a resource hub for all things fishing. Team Mack's site will also feature our Pro & Guide Staff in each region of the country, as well as Canada. By strategically integrating our Pro & Guide Staff into our online marketplace, anglers of all skill levels will be able to get professional tips at the palm of their hand. Join the Mack Attack Magazine for monthly tips and secrets from pros.

Mack's Lure, Inc. has invited visitors to explore the new website to find detailed product information and expert fishing tips to achieve great results with its line of world-famous lures and attractors. 

About Mack's Lure

Mack's Lure has been a leader in the fishing tackle industry since 1969. Best known to generations of fishermen as the manufacturer of the world-famous Wedding Ring and Smile Blade lures, our international brand serves anglers, particularly those fishing for walleye, kokanee, trout, bass, panfish, salmon and steelhead. Mack's Lure extensively field-tests each product to ensure they've proven fish catchers before they're brought to market. 

Today, the staff at Mack's Lure enjoys a family-oriented workplace where fishing is a passion. Our mission here at Mack's Lure is to pursue happiness in business. We accomplish this by bringing to market quality products and supporting our customers with superior service.

We look forward to helping you catch more fish.

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