Ceviche is one of those dishes that feels almost effortless yet tastes like something you’d order at a coastal restaurant. When made with walleye, it takes on a slightly different personality mild, clean, flavor with a freshwater character that pairs...
Some lures catch fish, and then some lures change the way you fish. The Sonic BaitFish belongs firmly in the second category. With its tight vibration, flashing profile, and uncanny wounded baitfish action, it has earned a reputation for dominating...
Cross The Divide Kokanee Derby: Where Trophy Fishing Meets Purpose Set against the dramatic backdrop of Wallowa Lake, the Cross The Divide Kokanee Derby has quickly become one of the most meaningful and sought after fishing events in the Pacific...
Ted Beach is a seasoned walleye fisherman whose methodical approach and deep understanding of fish behavior have made him a respected voice in the Pacific Northwest angling community. With years of experience representing Mack's Lure as a Pro Staff member,...
In Memory of Mike Hall: “The Professor” of the Water The fishing world is mourning the loss of a true ambassador of the sport with the passing of Michael Kent Hall, who died on April 7, 2026, at the age...
