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  • Welcoming Lance Merz
    June 29, 2026

    Welcoming Lance Merz

    Mack’s Lure is proud to welcome Lance Merz as our new Sales and Marketing Director. For many in the Mack’s Lure community, Lance may already be a familiar name. He spent six years with us earlier in his career, working...

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  • WAO Podcast: Episode 144
    June 29, 2026

    WAO Podcast: Episode 144

    Play Episode On Ep. 144, Richy reads a Mack Attack Newsletter article where Bobby provides some his tips and techniques for early season Kokanee fishing tactics. Harrod Outdoors on Instagram Please help support the production of this podcast by donating...

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  • WAO Podcast: Episode 142
    June 2, 2026

    WAO Podcast: Episode 142

    Play Episode On Ep. 142, we are talking with Phillip Olson with Badger Fishing. Phillip is advocating for recreational anglers through fishing news, conservation, transparency, and accountability. We learn about his background and how he came to using social media...

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  • WAO Podcast: Episode 138
    April 1, 2026

    WAO Podcast: Episode 138

    PLAY EPISODE On Ep. 138, Bobby and Richy talk spring fishing for walleye and trout. Bobby shares stories of success casting for trout on Lake Roosevelt and Richy talks about walleye fishing in the Columbia River. - Harrod Outdoors on...

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  • WAO Podcast: Episode 135
    March 3, 2026

    WAO Podcast: Episode 135

    PLAY EPISODE On Ep. 135 of the WAO Podcast pres. by Harrod Outdoors and Mack's Lure, Bobby and Richy talk about some of their favorite Kokanee fisheries. They talk details of Flaming Gorge, Fontenelle, and Kokanee lakes in the Cariboo...

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  • WAO Podcast: Episode 133
    February 2, 2026

    WAO Podcast: Episode 133

    Play Episode  On Ep. 133 of the WAO Podcast pres. by Harrod Outdoors and Mack's Lure, we are talking with Jay Bechhold. We learn about their family business, types of flashers and other fishing gear they make, and how to...

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  • Mack’s Lure at The Washington Sportsmen’s Show
    February 2, 2026

    Mack’s Lure at The Washington Sportsmen’s Show

    Mack’s Lure Highlights the Puyallup, Washington, Sportsmen’s Show The Puyallup, Washington, Sportsmen’s Show, held January 28 through February 1, once again proved why it is one of the Pacific Northwest’s premier outdoor events. Anglers from across the region packed the...

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  • WAO Podcast: Episode 131
    January 2, 2026

    WAO Podcast: Episode 131

    Play Episode On Ep. 131 of the WAO Podcast pres. by Harrod Outdoors and Mack's Lure, Bobby and Rich are talking about processing fish and wild game, smoking meats, and share some select recipes. Merry Christmas everyone and thanks for...

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  • Eight Species, One Unforgettable Day
    November 3, 2025

    Eight Species, One Unforgettable Day

    Bobby Loomis, Director of Sales and Marketing at Mack’s Lure and respected fishing expert, has been sharing his knowledge of sockeye salmon fishing on Baker Lake for decades. With over 16 years at Mack’s Lure and a lifetime of experience...

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  • Reading Nature’s Signals
    August 30, 2025

    Reading Nature’s Signals

    Bobby Loomis started his career 43 years ago at the legendary G. Loomis Fishing Rods before transitioning to his current role as Director of Sales & Marketing at Mack’s Lure. Bobby grew up immersed in the world of high-performance fishing...

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  • An Angling Experience
    August 30, 2025

    An Angling Experience

    Dr. Richy J. Harrod is a PhD ecosystem scientist who has uniquely bridged academic research with outdoor media, spending 28 years as a USDA Forest Service Fire Ecologist while simultaneously building Harrod Outdoors into an award-winning multimedia platform. He co-hosts...

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  • Chasing Silver Gold
    June 29, 2025

    Chasing Silver Gold

    Kokanee Adventure at Wyoming’s Flaming Gorge By Bobby Loomis When people ask me what drives my passion for fishing, I always tell them it’s moments like these – standing at the helm of my boat as the first rays of...

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