Mack Attack Articles

March 31, 2023

Sam Walton, A Phone Call and the Invention of the Sonic BaitFish
It was just before spring, in 1989, when I received a late evening phone call from an ice fishing guide in Fish Creek, Wisconsin. I wish that I could recall the guide’s name but I never forgot his client’s name. It was Mr. Sam Walton, the founder of Wal-Mart.
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March 1, 2023

Brooks: Best Practices for Early Spring Trout Fishing
As winter tries to hang on for as long as possible, March will be a month of transition. The early days will still see ice on many lakes, some still fishable, while others will be in respite until the open water prevails. Jason breaks it all done and more inside.
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March 1, 2023

Harrington: How Light Intensity Impacts Walleye Fishing
Light intensity is a factor that impacts anglers every time they hit the water, but the most successful anglers are the ones that can understand its impact on fish. Before you hit the water, consider how the light conditions will impact the fish. Nick breaks it all down and more.
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March 1, 2023

Rosko: Navigating Rocky, Snaggy Structure with "Micro" Sonic BaitFish
By Capt. Pete Rosko The creation of the 1/16 and 1/10 oz. Sonic BaitFish (SBF) has expanded its reputation as a highly versatile lure, especially for freshwater species. As a youngster, I grew up near Lake Erie in Northeast Ohio....
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January 31, 2023

Podcast: Recapping 50 episodes, recent fishing trips
On Ep. 50 of the WAO Podcast pres. by Harrod Outdoors and Mack's Lure, Richy, Bobby and Britton recap some of the best moments from the first 50 episodes, talk about past fishing trips over the fall and preview a trout fishing trip on Roosevelt....
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January 31, 2023

Coyne: Locating Yellow Perch Through the Ice
One of the most enjoyable fish to target during the ice fishing season has to be the yellow perch. Once the schools are located, these fish are plentiful and they make some of the best table fare to be had.

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November 1, 2022

Bottom Bouncing Basics For Walleye Fishing
Bottom bouncers have become a staple of the walleye fishing industry. The reason they are so popular is because they are easy to run, versatile, and just downright catch fish. This setup is so simple, yet it can have so many alterations for differing styles of fishing.
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November 1, 2022

SBF Tips: Casting Metal Jigs into Snaggy Rocky Structure
Find the structure to find the fish! Casting a Sonic BaitFish (SBF) into rocky cover can be extremely productive. To reap the reward, however, a disciplined rule must be followed.

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November 1, 2022

5 Reasons You Should Fish a Rock Dancer Bucktail Jig
Jigs are one of the top lures for a variety of anglers and species. Jigs feature a straightforward design that can be used a multitude of ways and with different techniques, but the Rock Dancer Bucktail Jig stands alone among the rest.
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September 29, 2022

Twitching Rock Dancer Jigs for Coho Salmon
Twitching jigs for fall Coho, as well as Chinook and Chums, has been around for a few years. Most of us have either fished this method or have heard about it. I started twitching jigs several years ago after being taught how to do it by guide on Washington’s Olympic Peninsula. We landed a dozen Coho by lunchtime, and we were back at the truck well before dinnertime.
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September 29, 2022

River Fishing the Sonic BaitFish with a "Rifle"
Fishing the SBF as a finesses lure — only using your wrist to work the lure without any arm or shoulder movements, is an effective way to fish rivers.

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August 24, 2022

Maximizing the Versatility of the Sonic BaitFish
Predators of any kind are opportunistic. They key on an easy meal and do not waste energy on chasing healthy prey. The fall of a SBF is that easy meal — it mimics an injured, helpless baitfish. It is the best action in all of sport fishing that triggers fish to strike!
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