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Mack Attack Articles

  • Unlocking Kokanee Secrets: Underwater Footage

    Unlocking Kokanee Secrets: Underwater Footage

    What I Learned Taking My Setups Underwater By Cole Walker – Walking on Water Fishing I’ve been chasing kokanee across the lakes of North Idaho and Washington for years now, and like most anglers, I’ve always had a few burning...

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  • Winter Walleye Mastery

    Winter Walleye Mastery

    Structure, Pressure Swings, and Smart Gear Prep for Cold-Season Success Winter doesn’t shut down the walleye bite if anything, it reshapes it. When the lakes freeze or the rivers turn icy and hard-edged, walleye stay active, predictable, and highly catchable...

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  • Dancing in the Cold

    Dancing in the Cold

    How to Fish the Rock Dancer Jig for Winter Walleye and Salmon Winter often sees anglers relying on slow presentations, but the Mack’s Lure Rock Dancer Bucktail Jig stands out for its aggressive action and year round effectiveness. Known for...

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MacksLure.com - Past, Present, Future

Past, Present, Future

We field-test all of our fishing products so anglers of all skill levels can be successful on the water. Decades of anglers have caught memorable fish with Mack's Lure products and we're confident you will, too.

Anglers have been catching fish on Mack's Lures since 1969

Mack's Lure is a manufacturer of time-proven fishing lures. Our quality fish attractors have become essential gear for generations of anglers. From the iconic Wedding Ring and Sling Blade to the versatile Sonic BaitFish, each of our products are designed to help you reel in bigger and better fish.

We are committed to scence-driven innovation and sharing pro-tips and tactics with anglers everywhere.