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Mack Attack Articles

  • Targeting Yellow Perch Giants

    Targeting Yellow Perch Giants

    Ice fishing for yellow perch is a sought-after winter activity. Like many other seasoned ice fishing enthusiasts, Mack’s Pro Staffers, Bobby and Robin Shindelar look forward to the thrill of the catch and the serenity of a frozen landscape. As...

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  • Promise Keeper:  Pro Tips and Tactics

    Promise Keeper: Pro Tips and Tactics

    COEY COULSON As a Mack’s Pro Angler and a tournament-winning fisherman, Coey is passionate about sharing his fishing knowledge with others. Be sure to check out his YouTube channel @CountryBoy360, where you’ll find him in his kayak, exploring freshwater lakes, or...

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  • How to Win an Ice Fishing Derby

    How to Win an Ice Fishing Derby

    To increase your chances of winning an ice fishing derby, adaptability is key—be willing to change tactics when the fish aren’t biting. By researching your lake, understanding fish behavior, and using the right gear and techniques, you can maximize your success on the ice, whether you're chasing rainbow trout, burbot, or kokanee.
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MacksLure.com - Past, Present, Future

Past, Present, Future

We field-test all of our fishing products so anglers of all skill levels can be successful on the water. Decades of anglers have caught memorable fish with Mack's Lure products and we're confident you will, too.

Anglers have been catching fish on Mack's Lures since 1969

Mack's Lure is a manufacturer of time-proven fishing lures. Our quality fish attractors have become essential gear for generations of anglers. From the iconic Wedding Ring and Sling Blade to the versatile Sonic BaitFish, each of our products are designed to help you reel in bigger and better fish.

We are committed to scence-driven innovation and sharing pro-tips and tactics with anglers everywhere.