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Meet Captain Pete Rosko:

Pete Rosko is a legendary figure in the world of sport fishing, a man whose name resonates deeply with those who share a passion for the waters. Known for his groundbreaking innovations in lure design and his unparalleled ability to teach anglers the art of fishing, Pete’s influence has left an indelible mark on the industry. His story is one of pure dedication, ingenuity, and an unwavering love for the sport. Using his expertise as a dentist, Pete is best known as a lure inventor. His innovation brought us the versatile and ever popular Sonic Baifish lure.

Mack's Lure Honored Angler | Pete Rosko

Pete Rosko changed the sport during his career in ways that still influence fishing methods. His creative lures, which are a monument to his profound knowledge of the fish he aimed to capture, have become mainstays in tackle boxes all around the world. His enthusiasm for teaching, however, was what made him stand out, not simply his technical proficiency. By imparting his expertise in tactics that enabled many anglers to land their largest catches, Pete became a mentor to many fishermen. He was not only a fisherman but also a respected personality in the sport because of his exceptional ability to combine science, intuition, and artistry.

Born in 1937 near Lake Erie, Pete developed a love for sport fishing at the young age of three. This early passion grew into a lifelong career as an angler, guide, and inventor, shaping the way countless anglers approach fishing today. Pete Rosko’s name is synonymous with some of the most iconic metal jigs in fishing history. He invented several groundbreaking lures, including:
  • The Crippled Herring: A versatile jig designed to mimic distressed baitfish, which became a staple for anglers targeting salmon, trout, and other species.

  • The KandleFish Jig: Known for its effectiveness in vertical jigging situations.

  • The Sonic BaitFish: His most recent innovation, developed in collaboration with Mack’s Lure, is a highly versatile lure that can be fished in multiple ways—vertically, cast-and-retrieved, or trolled. The Sonic BaitFish stands out due to its unique design allowing attachment at three points (nose, tail, or center), ensuring a horizontal presentation that mimics natural prey movements.

Pete’s lure designs are rooted in his deep understanding of fish behavior and hydrodynamics. His lures are known for their ability to attract fish by combining erratic action with sonic vibrations, triggering predatory instincts even in non-feeding fish.

His methodical approach to fishing encourages the importance of understanding fish behavior and adapting presentations to match environmental conditions. Over the years, Pete has helped thousands of people learn to catch more fish through his tips and sage advice.  

How the Sonic Baifish Lure was Invented 

Fishing the Sonic Baitfish: Pete's Pro Tips