Bobby Loomis started his career 43 years ago at the legendary G. Loomis Fishing Rods before transitioning to his current role as Director of Sales & Marketing at Mack’s Lure. Bobby grew up immersed in the world of high-performance fishing...
By Eric Braaten, Mack's Lure Pro Staff Eric Braaten a Mack’s Lure Pro Staff member, he combines his professional expertise in fisheries biology with his passion for walleye fishing, making him a recognized authority on walleye techniques throughout the Pacific Northwest. Braaten...
Nick Harrington is a seasoned walleye angler, educator, and outdoor communicator based in Pierre, South Dakota. He holds a bachelor’s degree in Wildlife and Fisheries Sciences from South Dakota State University and brings firsthand expertise from fishing the legendary Missouri...
By Bob Schmidt and Bobby Loomis Buoy 10 and the Columbia River’s Hanford Reach offers some of the finest fall Chinook salmon fishing on the West Coast. The revolutionary Mack’s Lure ScentFlash UV Paddle Flasher has transformed how anglers tackle...
Captain Pete Rosko is a legendary lure innovator and fishing educator whose groundbreaking designs have revolutionized the sport fishing industry for over four decades. Born in 1937 near Lake Erie in Ohio’s walleye country, Pete developed his passion for angling...
Published in August 2025 IN-FISHERMAN MAGAZINE and reprinted with permission.By: Tony Capecchi You want your friends to catch fish. But you want to catch more. One of fishing’s most rewarding challenges––the fact it is an ever-changing puzzle with daily dynamics...
Dr. Richy J. Harrod is a PhD ecosystem scientist who has uniquely bridged academic research with outdoor media, spending 28 years as a USDA Forest Service Fire Ecologist while simultaneously building Harrod Outdoors into an award-winning multimedia platform. He co-hosts...
Play Episode On Ep. 122 of the WAO Podcast presented by Harrod Outdoors and Mack's Lure, we are "on the water" with Jeff Witkowski. We are fishing for late summer Kokanee on the upper part of Lake Chelan. It's good...
