Mack’s Lure was created in 1969.  At the time Vern McPherson and his wife, Edna, lived in Riggins, Idaho.  It was there that a close friend designed the very first lure Vern would offer fishermen---the now world-famous Wedding Ring spinner.

In the beginning, Vern, Edna and their son, Ray, made all the lures.  Vern took these new lures from store to store giving storeowners opportunity to add his products to their inventory.  It didn’t take long before fishermen recognized the quality of McPherson’s lure---and that was just the beginning!

The McPherson family has always believed quality, plus service, equals satisfied customers.  And the McPhersons also believed that if they put the Lord first in all that they did, the rest would just fall into place.  That philosophy is as much in place at Mack’s Lure now as it was in the beginning.

Today Mack’s Lure is based in Wenatchee, Washington.  Look at a map and you’ll find Wenatchee nestled on the shore of the Columbia River in the north central part of the Evergreen State.  The company’s focus is on producing quality products coupled with outstanding customer service.  All Mack’s Lure products are extensively field tested.  They are proven fish catchers before they are brought to market.

The staff at Mack’s Lure enjoys a family oriented workplace. We celebrate daily the spirit of our work efforts. We’ve grown over the years but McPherson family members still continue to stay actively involved.

As we’ve already mentioned, our mission here at Mack’s Lure is to pursue excellence in business.  We do it by marketing innovative products and by supporting our customers with superior service.

Please accept our sincere thanks for visiting our website.  We look forward to being of service to you.

Al, Gloria, Mike, Alice, Jeannine, Leanna, Bob, Mary, Dawn and Bernie The Staff At Mack's Lure